Office branding is all about marketing your business, and a great way to make your brand more visible is through visual impact. This is why indoor signage, reception desk branding and wall graphics are so important in creating a lasting impression with clients, prospective employees, vendors and visitors.
These elements don’t just tell people where to find specific rooms or company departments within your office; they also communicate the message you want to share about your brand. Through these signages and graphics, you can communicate a deeper level of information about your business that can be harder to express with standard office directories or directory boards.
If you’re ready to take your brand up a notch (and give visitors something memorable to take home with them), read on for everything you need to know about how these visual elements can help your business stand out from the crowd.
Whether your organization is large or small, you can create custom signages and graphics that reflect your values while strengthening your brand identity at the same time. Here are some widely used office branding materials in Kuwait:
Interior Office Signage
Your office interior signage should include a variety of elements that will help you convey your corporate mission and vision. These elements may include:
Company logo – Your logo is one of the most powerful ways to establish your brand identity. It’s an easy-to-recognize symbol that represents your company, its products and services, and your core values. If you have a well-designed logo, it can serve as a strong visual reminder of who you are and what you do.
Company name – The name of your business is another key element that helps customers identify your company. A simple, clear name conveys a sense of professionalism and credibility.
Contact details – Whether you use a phone number, address, website URL or email address, having contact information readily available is essential for customer service.
Company slogan – A short phrase that summarizes your company’s purpose, goals and values is a good way to reinforce your brand identity. You might consider including this statement on your office door or on your reception desk.
Interior Directional Signage
Directional signs are often used to direct visitors to specific areas within your office, such as conference rooms, restrooms or employee break rooms. They can also provide useful information about your business, like directions to your location or hours of operation.
A directional sign can be made using a variety of materials, including vinyl lettering, metal letters, wood panels and glass. Some businesses choose to display their directional signage outdoors, but others prefer to keep it indoors because it provides a cleaner look.
The front desk area of your office is often the first place visitors see when entering your building. As such, it’s crucial to ensure that your reception area reflects your brand image and communicates a welcoming vibe.
You can incorporate several different types of branding into your reception area, including:
Customized welcome mats – Welcome mats are a quick and inexpensive way to personalize your entryway. You can customize them by printing your own photos, logos or other images onto them.
Customized floor tiles – Floor tiles are another great option for creating a unique entrance. You can design them yourself or order them pre-printed in various colors and patterns.
Customized furniture – Furniture can add personality to any space, whether it’s a waiting room, lobby or reception area.
Office walls are a blank canvas for displaying your company’s logo, slogans and other branding elements. Wall murals are a popular choice among businesses because they offer a clean, modern appearance without distracting from the overall decor of your office.
If you want to make a bold statement, consider adding wall decals to your office walls instead. Wall decals come in many shapes and sizes, so you can create designs that match your style and fit perfectly on your walls.
Partitions are commonly found between offices and cubicles. They can be used to separate individual workstations or to divide large meeting spaces.
When designing partition branding, think about how it will impact your employees’ productivity. For example, if you plan to install partitions that block out natural light, you should include windows or skylights to allow workers to enjoy fresh air during breaks.
Your office floors play an important role in communicating your brand message to customers and clients. Consider incorporating branded floor graphics into your office to help promote your business.
These floor graphics can range from simple floor stickers to elaborate floor mosaics. If you decide to go with floor graphics, be sure to select a material that complements your existing décor.
Stationery items like pens, pencils and notepads are a common sight at most workplaces. However, these items don’t always reflect your brand identity. To avoid this problem, use stationery branding to give all of your stationery products a consistent look.
For example, you could print your company name and logo on every piece of paper, pen or notebook that comes off your printer. Or, you could choose to have your logo printed directly onto each item.
In addition to helping your employees communicate effectively, stationery branding also helps reinforce your corporate culture. It shows that your organization values its employees and their contributions.